Guiding Star OKRs: Escaping the Feature Factory to Navigate Complexity

About the session

Most agile transformations fail because we treat our organizations like mechanical ducks – predictable and controllable – instead of complex systems including hundreds or thousands of continuously interacting humans.

This session invites you into the boardroom of a tech company where the CTO’s dream of a high-efficiency "feature factory" collides with the reality of strategic drift and siloed teams.

Through this narrative, we will dismantle traditional "set-and-forget" goal-setting habits that turn strategy into a performance review of the past. Instead, we will introduce the concept of "Guiding Star OKRs," a method based on extensive experience from multiple Swedish enterprises, to navigate complexity by providing a shared direction that fosters self-organization without sacrificing alignment.

You will leave with a practical blueprint for the Strategy Trifecta – persistence, alignment, and adaptability – empowering you to solve problems where the solution isn't a fixed destination, but a continuous journey toward value.